When you’re starting something, it’s good to have a tagline. Whether be it a website or a company or a place that has Tiger in its name but sells everything but tigers. I personally just updated my tagline, go read it. Or are you too lazy?
Coming up with a good catchphrase is hard. You have to make something simple, but make it say a lot about you or your company. When I was making up mine, I wanted to be a little self-deprecating and to the point, but at the same time catchy. If you’re starting a company, avoid being self-deprecating.
Oh, and another thing: try to say as much as you can in as short as possible time. I’m running out of time to write, because I spent too much time playing that Doctor Who game that Google has up.